ARCTIC BLUE BEVERAGES PRESS RELEASE 13.6.2023
The newly launched Arctic Blue Laku achieves a prestigious double gold medal in its first competition – the prestigious 2023 Singapore World Spirits Competition (SWSC). SWSC is part of the Tasting Alliance, widely recognized as the world’s most influential drinks competition organizer.
Arctic Blue Laku, the newest product in the Arctic Blue Beverages product range, was launched in April 2023. The premium liquorice liqueur has been developed in collaboration between two award-winning artisan producers, Arctic Blue Beverages and Kouvola Liquorice. Arctic Blue Laku harmoniously combines the light salty, sweet and soft taste of liquorice with warm, pleasant aromas of coniferous wood. The product's initial launch in the Finnish market has been very successful both in Alko and the HoReCa sector.
"We have achieved a lot of success in the Finnish market with Arctic Blue Laku, and have received very positive feedback. The double gold will serve as an important marketing asset in increasing the visibility of Arctic Blue Laku in international markets, especially in Asia, which is one of our most important target areas. The assumption that the taste of licorice only appeals to Nordics can now be dispelled. I am sincerely happy to see our innovative approach bear fruit," says Valtteri Eroma, CEO of Arctic Blue Beverages.
In addition, Arctic Blue Beverages' other products also performed well in the same competition. The wins in Singapore support the gradual expansion in the Asian market.
For more information, please contact:
Valtteri Eroma, CEO
Phone: +358 44 531 3950
Email: valtteri.eroma@arcticbluebeverages.com
Stella Westerlund, Manager of Investor relations and corporate communications
Phone: +358 45 110 9455
Email: stella.westerlund@arcticbluebeverages.com